Month: February 2012

Interactive Floor Plans Make a HUGE Difference When Marketing Your Home to Out-of-Area Prospects

Really want to make your home stand out from all the other ordinary real estate marketing websites?  TourVista’s interactive floor plans let your viewers navigate themselves through your home.  Combined with photos, interactive floor plans give viewers the information they are wanting from an online tour.

Interactive Floor Plan Demo
Viewers of your interactive floor plan can see exactly where each photo was taken as they tour your property online. (click to view)

Interactive floor plans are especially helpful for out-of-area prospects because they may not have an opportunity to view the home in person before making a buying or renting decision.  Put yourself in their shoes for a second:

You’re moving to a new city and looking for a home online. Sure, you will be visiting in a few weeks and have scheduled time with your local real estate agent to view a limited number of properties. Obviously, you want to only spend your limited time looking at homes that are a good fit for you. TourVista’s interactive floor plans provide huge value to you because you can learn so much more about a home than just viewing photos.

Your prospects have a limited amount of time when it comes to shopping for a home – there’s only so many homes a person can look at both online and in person.  They have to discern which homes they can dedicate this time to…make sure they pick your home to look at online.

Many sellers and landlords make the mistake of providing too few or too little information, but this can increase the chance they’ll just skip right past these homes for fear they will be wasting their time and effort in an in-person trip.  Unless this home is the least expensive in the best neighborhood – not providing enough quality pictures or video will lose you viewers and leads.  These days all homes are online on this website or that one – so you will need every way you can to make a great first impression on a potential buyer/renter.  Showcasing your home with TourVista gives you this edge.

Not only do interactive floor plans give you an edge online, but they also give you pre-qualified/screened customers when they schedule an in-person visit.  They already have a good idea of what the home will offer them and if they are ready to take a trip there in person then you know they are interested!  This will save you a lot of time in the long run.

Providing more information, like interactive floor plans, at the beginning of the home search process helps you reach out to more customers and gets them excited about your home!  It also gives you hotter leads when they come visit the home in person.

So, how do you setup an interactive floor plan for your home?

It’s easy.  Just create a virtual tour on TourVista, upload your photos and simple floor plan graphics and use our custom technology to “drag & drop” arrows onto your floor plan for each photo.  It takes about 2 minutes to build your interactive floor plan (and it’s actually kinda fun!).  

But what if I don’t already have a floor plan graphic?  How do I make one?

We agree, this is the most time consuming part of creating your interactive floor plan.  If you don’t already have a floor plan graphic, you’ll need to make one.  Check out this tutorial which demonstrates building a floor plan using Photoshop.  There are also a few websites that let you draw floor plans using your mouse.  Or you can hire us and our graphic designers will turn your sketch or blueprint into a beautiful floor plan graphic that’s ready for an interactive floor plan.