Less is More: The Googley Design Principles

Anyone who uses the Internet is familiar with the simplicity of Google’s websites and graphic designs.  Nothing fancy going on here, just the information you need laid out in an easy to digest format.  Very little color, artistry or other graphic elements.  Some may even knock Google for this.  But in the age of information (and very limited attention spans) a lot of the time, less is truly more.

I put these on our blog as more of a reminder for the TourVista crew, but it also makes an interesting blog post.  Here are The Googley Design Principles:

  1. Focus on people—their lives, their work, their dreams.
  2. Every millisecond counts.
  3. Simplicity is powerful.
  4. Engage beginners and attract experts.
  5. Dare to innovate.
  6. Design for the world.
  7. Plan for today’s and tomorrow’s business.
  8. Delight the eye without distracting the mind.
  9. Be worthy of people’s trust.
  10. Add a human touch.

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